Maximum Exposure

The IDFA is the largest and most prestigious drug-free organization in the country. Businesses can expect publicity at each event as well as promotion on all posters, ads, online and in the media leading up to the show. Thousands of posters will be displayed at Health Club Facilities, and related businesses throughout Canada and the U.S.

IDFA events also have quite an immense Internet presence. Major marketing campaigns for 2011 including printed posters, flyers and digital newsletters will be available soon. If you are seeking maximum exposure of your business get involved NOW.

IDFA Highlights

• Trish Stratus, former WWE champion, has been a Special Guest at IDFA Toronto Classic
• Universal Recording Artist Jully Black has been a Special Guest Host of IDFA events
• Anthony Reagan of 680 News hosts IDFA Night Shows
• TV Media Coverage: Discovery Network, CityTV, CP24, Rogers Television’s Daytime Toronto and Naked News
• Print Media Coverage: Oxygen Magazine, Toronto Sun, Inside Fitness and Beyond Fitness Magazine
• IDFA Pro Shows with prize money to the top Pros, prizes for top 3 and best poser trophy
• Athletes compete at our events from as far as the USA (Alabama, Washington, Ohio, New York, etc), and across Canada (British Columbia, New Brunswick, Nova Scotia, etc)
• IDFA Events are held in the most prestigious Theatres in downtown Toronto - Glenn Gould Studio (CBC), and the Jane Mallett Theatre (StLC)
• Packed Theatre! IDFA Events continue to have near full houses at both the Prejudging and Night Shows
• The Official IDFA Website has a Huge Web Presence! Over 500,000 hits to date
• IDFA has a huge presence on Facebook, Myspace, and other Internet outlets
• To further promote the IDFA, Shaun and Desmona are featured in many different medias including eTalk, SunTV, City Pulse, Perfect Fit, Naked News, Inside Fitness Magazine, Beyond Fitness Magazine, Toronto Sun, Daytime Toronto and The Art of Building Bodies
• National advertisements in Inside Fitness Magazine and Metro News throughout the year
• CBC Radio’s Fresh Air has live interview with Shaun and Desmona
• Successful Workshops! Figure Workshops and Natural Bodybuilding Workshops are popular IDFA pre-show events.

Wide Range of Opportunities

We are grateful for the chance to work with businesses to enhance, promote, and expose their goods and/or services during the course of the 2010 competitive season. We offer a wide range of opportunities to participate. Various exciting sponsorship and advertising packages are available.

For further information on sponsorship and advertising contact Shaun Campbell at
905-655-4320 or at info@idfa.ca .